#Japanesebrandstories – Episode #1

Founded in 1991 by Hidehiko Yamane, EVISU Group Limited is one of the most loved Japanese Denim Brands in the world. EVISU was founded in Osaka and is named after the Japanese God of prosperity Ebisu.

The initial production line allowed about 14 pairs of jeans a day to be produced, with each of them having a seagull (kamome) hand-painted on them by Yamane himself. The first shop, “Old Hampshire Bond” was opened in Osaka in April.

In 1999, the brand introduced a ladies fashion line called Evisu Donna to complete the development of Evisu as a full-fashion range going far beyond a jeans brand. Evisu now has over 70 shops in Japan.

The brand has been mentioned in several rap songs, including Mase’s Harlem Lullaby, Jay-Z’s “Show You How” and Jigga That Nigga

De Jeugd van Tegenwoordig, an authentic Dutch rap formation mentioned the brand in their single “Shenkie”. Club Dogo, an Italian rap group, mentioned the brand in the single “Spacco tutto”.

In January 2006, WWW.EVISU.COM was launched and In 2012, the appointment of Mr. Edison Chen as EVISU first-ever spokesperson for the Asia-Pacific region in Aug 2012 used “Make the rules” as the theme of the brand campaign.

EVISU captured the imagination of the detail-obsessed Japanese fashion crowd and spurred a revival of interest in vintage denim which spread around the world. Today EVISU has gained critical acclaim, as one of the ultimate denim must-haves, is internationally known and embraced by both collectors and hipsters alike.

EVISU was initially more a labor of love than a commercial venture and despite the phenomenal success, EVISU’s mission to create the highest quality products has remained unchanged. This underlying value defines EVISU’s position as an icon in the history of denim wear.

Not only denim, EVISU now provides a wide range of products including menswear, womenswear, t-shirt, shirt, knitwear, underwear, and eyewear etc, offering a stylish wardrobe solution from head-to-toe.

Check out some of our favorite pieces from its latest collection and do not forget to visit the 1st edition of Denimsandjeans Japans Show- #designedinnovation ( A Denim Fabric, Garment, Accessories, Chemical , Machineries & Sportswear Trade Show) on March 4-5 at Sunshine City, Tokyo.

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For more info, log on to https://lnkd.in/fGtBBXA

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Information credit – Wikipedia and Evisu Official Website

Image Credit – Evisu

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